Areas of expertise

Gaining in-depth understanding of customers on international target markets

In-depth understanding of the target group accelerates establishment and growth by revealing relevant differences and similarities between the markets.

New business planning

Customer-focused planning of a new business operation or offering, based on innovation/brainstorming workshops. A stage-by-stage review of the process, resulting in a number of new and tested operating concepts or offering options.

Customer-focused strategic planning

A customer-focused approach combines the interests of the business, its personnel and customers, ensuring that the strategy is apt for long-term cash flow, and steering action towards matters which are relevant from the point of view of growth.

Strategy roll-out

Strategy work is pointless if it does not change the way things are done on a daily basis. That is why the inclusion – and engagement – of your staff in the strategy process is crucial from the point of view of successful roll-out.

Indicators

Your employees’ actions are influenced by feedback. Incorrect or insufficient indicators can encourage unwanted sub-optimisation or actions that are in conflict with the strategy. Correctly formulated indicators play a key role in the assessment of the strategic alignment and outcomes of the business operation and reward programmes while ensuring that change is permanent.