Areas of expertise
Gaining in-depth understanding of customers on international target markets
In-depth understanding of the target group accelerates establishment and growth by revealing relevant differences and similarities between the markets.
New business planning
Customer-focused planning of a new business operation or offering, based on innovation/brainstorming workshops. A stage-by-stage review of the process, resulting in a number of new and tested operating concepts or offering options.
Customer-focused strategic planning
A customer-focused approach combines the interests of the business, its personnel and customers, ensuring that the strategy is apt for long-term cash flow, and steering action towards matters which are relevant from the point of view of growth.
Strategy work is pointless if it does not change the way things are done on a daily basis. That is why the inclusion – and engagement – of your staff in the strategy process is crucial from the point of view of successful roll-out.
Your employees’ actions are influenced by feedback. Incorrect or insufficient indicators can encourage unwanted sub-optimisation or actions that are in conflict with the strategy. Correctly formulated indicators play a key role in the assessment of the strategic alignment and outcomes of the business operation and reward programmes while ensuring that change is permanent.